DESCENTE: Stock Management & Salesforce Integration

About the Brand: DESCENTE

Founded in 1935, DESCENTE Ltd. is a renowned Japanese manufacturer specializing in high-performance sportswear and related accessories. The company's diverse brand portfolio includes DESCENTE, le coq sportif, arena, Munsingwear, umbro, Inov-8, LANVIN SPORT, and SRIXON. With a global presence, DESCENTE is committed to innovation, quality, and sustainability in the sports apparel industry.

The Challenges: Inventory Headaches

DESCENTE operates globally across multiple sales channels, including e-commerce platforms, retail stores, and direct brand websites. To maintain operational efficiency and customer satisfaction, the company needed a real-time inventory management solution that seamlessly integrated with Salesforce’s ecosystem. However, several key challenges arose:

• Inventory discrepancies across multiple platforms: DESCENTE faced difficulties managing inventory across channels like e-commerce platforms, physical stores, and company websites. Each channel has different levels of data accuracy and real-time update capabilities, leading to the risk of data discrepancies and inefficiencies. Without a centralized inventory system, discrepancies between stock availability and order processing might lead to overselling and stockouts, impacting both revenue and customer trust.
• Seamless Salesforce integration: DESCENTE aimed to fully leverage Salesforce Sales Cloud, Marketing Cloud, OMS, and WMS to create a unified commerce ecosystem. However, ensuring a stable data flow and maintaining real-time synchronization across all these platforms required a robust integration framework capable of handling large volumes of transactions.
• High customer demands: With high expectations and strict testing procedures, customers require solutions to be accompanied by clear communication, detailed documentation, and a flexible approach.

The Solution: Salesforce Integration, an Inventory Game-Changer

To overcome these challenges, KIMEI Global developed a custom inventory management system and integrated it with Salesforce Commerce Cloud (SFCC):

• Custom inventory synchronization tool: A tailored inventory sync tool was implemented to update stock data every 2 hours across all platforms. This ensured consistent and accurate inventory records, minimizing discrepancies and preventing stock-related issues.
• Real-time payment validation: An automated inventory verification system was introduced at the point of sale to provide the most accurate stock information and prevent overselling.
• Seamless Salesforce integration: Connect SFCC (Salesforce Commerce Cloud) with the customer's existing Salesforce solutions. This integration synchronizes customer data, automates marketing campaigns, and optimizes operational processes.
• Loyalty program system: A points-based loyalty framework was introduced to accumulate and track earned, redeemed, and available points across multiple platforms, ensuring a seamless experience regardless of the shopping channel. By integrating this personalized reward system with Salesforce, DESCENTE was able to enhance customer lifetime value and foster brand loyalty through a more engaging and rewarding shopping experience.
• Streamlined checkout process: The checkout process was streamlined to boost conversions and reduce cart abandonment by eliminating unnecessary steps and minimizing friction. With a more intuitive flow, essential information was prioritized, enabling faster, hassle-free transactions. 

The Results: Omni-Channel Inventory Visibility 

By implementing a comprehensive inventory management system and integrating it with SFCC, DESCENTE achieved significant improvements:

• Real-time inventory visibility: With continuously updated stock data across all channels, DESCENTE can now manage inventory proactively. Automated synchronization has reduced discrepancies by 15%, ensuring accuracy across platforms. As a result, warehouse operations run more smoothly, fulfillment errors have decreased, and overall efficiency has improved.
• Improved customer experience: By ensuring accurate product information, a seamless checkout process, and an engaging loyalty program, DESCENTE created a more satisfying shopping journey, leading to higher conversion rates and fewer abandoned carts.
• Enhanced operational efficiency: Automating inventory tracking, order fulfillment, and marketing processes has significantly reduced manual workload and processing delays. With fewer human errors and a more structured workflow, DESCENTE's teams can focus on strategic growth rather than managing inventory inconsistencies.
• Increased business flexibility: With a scalable and adaptable infrastructure, DESCENTE can quickly respond to market demands, expand product offerings, and optimize multi-channel operations. The seamless integration with Salesforce allows for future growth and innovation without major system overhauls.
• Increased online revenue by 8%: With a more reliable inventory system, enhanced operational efficiency, a refined checkout experience, and an improved loyalty program, DESCENTE's online revenue has grown by 8%, showcasing the impact of accurate inventory management and a seamless digital shopping experience.

Tech Stack:

• Platform: Salesforce Commerce Cloud (SFCC)
• Language: Python
• Cloud: AWS
• Other Key Integrations: Salesforce Sales Cloud, Salesforce Marketing Cloud, Custom Stock Management System, Loyalty Program

Why Choose KIMEI Global?

Ready to take your eCommerce operations to the next level? KIMEI Global has the expertise to transform your inventory management and Salesforce integration, just as we did for DESCENTE. With our proven solutions, we’ll streamline your processes and position your business for sustainable growth.

Contact us and build your success story!