Mizuno's E-Commerce Success: Data Privacy & Localization Solutions

Challenges

1. Strict Data Security Regulations

South Korea has stringent personal data protection laws requiring secure data processing, storage, and deletion. Mizuno needed a solution that ensured full compliance with these legal mandates while maintaining customer trust.

2. Limited Testing Environment

The absence of a dedicated testing infrastructure in South Korea created significant barriers to quality assurance and product deployment. Without a localized testing environment, ensuring technical accuracy and performance became more complex.

3. Product Catalog Management Across Multiple Sites

Mizuno needed a robust system to synchronize its product catalog across multiple regional websites while ensuring accurate product availability and inventory tracking based on customer location.

 

Solutions

1. Data Security-First Approach

Kimei.vn implemented a secure user registration and data management system that complied with South Korea’s security regulations. This included:

• Transparent handling of personal data
• Encryption and secure storage
• Legal compliance in data deletion protocols This approach minimized security risks and enhanced customer trust in Mizuno’s platform.

2. Alternative Testing Solutions

To overcome the lack of a dedicated testing environment, Kimei.vn worked closely with technical teams in South Korea to conduct on-site product testing and validation. This ensured:

• High-quality performance checks before launch
• Seamless integration with South Korean infrastructure
• A timely and smooth market entry

3. Localized Payment and Shipping Integration

To create a user-friendly shopping experience, Mizuno integrated South Korea’s popular payment gateways, including:

• KG All@Pay
• Naver Pay Additionally, partnerships with local shipping providers ensured fast, reliable delivery, enhancing customer satisfaction.

4. Multilingual Product Catalog

Kimei.vn developed a multilingual e-commerce platform that allowed Mizuno to display accurate and consistent product information across different regional websites. This feature improved user accessibility and optimized the customer experience.

 

Results

1. Successful Market Entry

Mizuno successfully launched its South Korean e-commerce platform, fully complying with local regulations and providing a localized shopping experience tailored to the market.

2. Strong Customer Growth

Within the first year of launch, Mizuno achieved a 12% customer growth rate, demonstrating the effectiveness of its localization strategy in attracting and retaining customers.

3. Enhanced Brand Reputation

By prioritizing data security and regulatory compliance, Mizuno strengthened its reputation in South Korea. Customers gained confidence in the platform due to its commitment to transparency and secure transactions.

4. Improved Customer Experience

South Korean shoppers benefited from:

• A fully localized e-commerce platform
• Native language support
• Secure, familiar payment options
• Fast and efficient delivery services

Tech Stack

• Platform: Salesforce Commerce Cloud (SFCC)
• Cloud Services: AWS
• Data Security: Custom Ui2 system for data encryption and transmission
• Analytics: Google Analytics for user behavior tracking
• Payment Gateways: KG All@Pay, Naver Pay

 

Conclusion

Mizuno’s successful entry into South Korea’s e-commerce market highlights the importance of strategic IT outsourcing, compliance-focused data management, and robust localization solutions. With KIMEI Global' s expertise, Mizuno not only met regulatory requirements but also delivered a seamless and localized shopping experience that fostered long-term customer engagement and business growth.